{"id":1500,"date":"2025-05-13T10:51:51","date_gmt":"2025-05-13T08:51:51","guid":{"rendered":"https:\/\/salestuning.sk\/produkt\/salestuning-cycle-mastery-of-business-syntax\/"},"modified":"2025-10-27T13:31:31","modified_gmt":"2025-10-27T12:31:31","slug":"salestuning-cycle-mastery-of-business-syntax","status":"publish","type":"product","link":"https:\/\/salestuning.sk\/en\/produkt\/salestuning-cycle-mastery-of-business-syntax\/","title":{"rendered":"Salestuning cycle: mastery of business syntax"},"content":{"rendered":"

AI<\/span><\/h3>\n

Main objective of the programme:<\/strong><\/h3>\n

To teach businesspeople to master business syntax<\/strong> – the way language is structured in sales and negotiation communication.<\/p>\n

We focus on:<\/p>\n

    \n
  • \n

    how to name the need without pressure, politely, without manipulation<\/p>\n<\/li>\n

  • \n

    how to decode correctly the other party’s intent,<\/p>\n<\/li>\n

  • \n

    how to create texts that are credible and accurate – in emails, on the web, in a presentation, in a sales conversation, in sales and presentation materials, on social networks.<\/p>\n<\/li>\n<\/ul>\n

    The program is built on the fundamentals and principles of business communication<\/strong> that are transferable to any business environment.<\/p>\n

    <\/h3>\n
    \n

    Module 1: 1. Diagnosing business syntax <\/strong><\/span><\/h3>\n

    Focus:<\/strong><\/p>\n

    1. Diagnostics of business syntax<\/strong><\/h3>\n

    – What does your business sound like – and what does the other side actually read?<\/em><\/p>\n

    First, we’ll go through your current deliverables: emails, website, offers, campaign texts.
    Together, we’ll set them up so they sound clear, without unnecessary layers and without what looks unconsciously blurry<\/strong>.<\/p>\n

    Let’s see:<\/p>\n

      \n
    • \n

      which words and sentence constructions hinder the response or raise unnecessary question marks,<\/p>\n<\/li>\n

    • \n

      where subtle adjustments in tone, rhythm or form can help,<\/p>\n<\/li>\n

    • \n

      how to leverage control and feedback, including through AI tools<\/strong> that help you monitor consistency and tone across channels.<\/p>\n<\/li>\n<\/ul>\n

      The Salestuning series is not about \u201cwriting better.\u201d
      It’s about speaking more accurately – and in a way that the other party can relate to you, understand you, and trust you.<\/strong><\/p>\n

      \n

      Module 2: Psychology of decision-making in language<\/strong><\/span><\/h3>\n

      Focus:<\/strong><\/p>\n

      – How does the client react when you address them correctly?<\/em><\/p>\n

      Here we look at how decision-making works:
      what triggers attention, trust, response – and what shuts it down.<\/p>\n

      We will focus on:<\/p>\n

        \n
      • \n

        common linguistic errors that cause uncertainty,<\/p>\n<\/li>\n

      • \n

        principles of decision-making patterns that can be transferred into texts,<\/p>\n<\/li>\n

      • \n

        Rewriting real business sentences to increase readability and confidence.<\/p>\n<\/li>\n<\/ul>\n

        We will also use simple AI verification: which formulations are readable, understandable and act as a safe space for the decision<\/strong>.<\/p>\n

        \n

        Module 3: Creating a brand’s business language<\/strong><\/span><\/h3>\n

        Focus:<\/strong><\/p>\n

        – Your tone, your precision, your identity.<\/em><\/p>\n

        Your brand isn’t just a logo and a tagline.
        It’s the way you speak – in sentences, headlines, email subject lines.<\/p>\n

        Here we will set up together:<\/p>\n

          \n
        • \n

          Your own \u201cconfidence dictionary\u201d – words and phrasing that sound like you, but business-correct,<\/p>\n<\/li>\n

        • \n

          balancing between brand language and the language of reality,<\/p>\n<\/li>\n

        • \n

          consistency testing via AI (same tone, structure, rhythm across outputs).<\/p>\n<\/li>\n<\/ul>\n

          SalesTuning won’t teach you to talk like someone else.
          It teaches you to speak in a way that you can be understood – and that works.<\/p>\n

          \n

          Module 4:Testing and feedback<\/strong><\/span><\/h3>\n

          Focus:<\/strong><\/p>\n

          – How to find out what works – and what sounds just fine.<\/em><\/p>\n

          Not every text that sounds good has an impact.
          At this stage we will test the wording, the prompts, the responses.<\/p>\n

          Together:<\/p>\n

            \n
          • \n

            we set up a simple A\/B comparison of the two versions,<\/p>\n<\/li>\n

          • \n

            We will use AI to assess readability, trustworthiness, and impulsiveness,<\/p>\n<\/li>\n

          • \n

            You will learn how to continuously check and edit your texts without the need for external agencies<\/strong>.<\/p>\n<\/li>\n<\/ul>\n

            SalesTuning puts tools in your hands that work for the long term – not just during a campaign.<\/p>\n","protected":false},"excerpt":{"rendered":"

            Business is about how you can name exactly what the other party needs to hear in order to make a decision. Tune your Sales! <\/strong><\/p>\n

            Words: \u201coffer\u201d, \u201cneed\u201d, make, in order, the whole subjunctive way, \u201cbecause<\/strong>\u201d…
            Do you know when and how you use them?<\/strong>
            Do you know what they trigger in people?<\/strong>
            And do you know what you’re saying between the lines, not directly?<\/strong><\/p>\n

            At SalesTuning, we work with how a deal is communicated.
            Not what you sell – but how you talk about what you’re dealing with.<\/strong>
            With words that are business-correct.
            With constructs that don’t undermine trust.
            And with wording that doesn’t inhibit decisions.<\/p>\n

            When we start: January 2026, 6 meetings \/ online \/ offline<\/p>\n

            Where:TBA, Bratislava<\/p>\n","protected":false},"featured_media":2224,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[47],"product_tag":[48,49],"class_list":["post-1500","product","type-product","status-publish","has-post-thumbnail","product_cat-uncategorized","product_tag-intelligibility-impactfulness-buildingconfidence-trust-speakinginfluence-yourlanguage-translanguageinfluence-conversationsystems-effectivecommunication","product_tag-salestuning-professional-businessprogram-practiceworkshops-microgroup-programpreprofessional-communicationframework-businesswritingprogram","first","instock","shipping-taxable","purchasable","product-type-simple"],"_links":{"self":[{"href":"https:\/\/salestuning.sk\/en\/wp-json\/wp\/v2\/product\/1500","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/salestuning.sk\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/salestuning.sk\/en\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/salestuning.sk\/en\/wp-json\/wp\/v2\/comments?post=1500"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/salestuning.sk\/en\/wp-json\/wp\/v2\/media\/2224"}],"wp:attachment":[{"href":"https:\/\/salestuning.sk\/en\/wp-json\/wp\/v2\/media?parent=1500"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/salestuning.sk\/en\/wp-json\/wp\/v2\/product_brand?post=1500"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/salestuning.sk\/en\/wp-json\/wp\/v2\/product_cat?post=1500"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/salestuning.sk\/en\/wp-json\/wp\/v2\/product_tag?post=1500"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}